Business owners who fail to invest in ongoing website support face numerous risks, including cybercriminals defacing their company website, damaging user experience, and losing opportunities to implement performance updates.
You might be approaching the server capacity limit if you don’t have an eye on your traffic and server. The system might slow down and crash if it can’t handle the traffic coming to the site.
Considering that six seconds is the average human attention span, you can’t expect potential customers to stay on a poorly performing or slow-loading website. This will also impact SEO adversely. Google is the source of 92% of global traffic and continues to dominate the search engine market, with a share of 81.95% in 2025. Not being found on it is an adverse prospect.
The role of the hosting provider
Business owners who aren’t willing to pay a premium for quality hosting could be setting themselves up for a disaster. Providers of reseller hosting are expected to handle customer support related to hosting issues, website problems, account management, etc. They set their own pricing, plans, and support policies. Some resellers may offer 24/7 support, while others may have limited hours.
The parent hosting company provides the reseller with the hosting infrastructure, servers, and backend support. They usually offer technical support to the reseller but do not interact with the reseller’s end users. Some parent hosts offer “white-label” support, where they assist end users on behalf of the reseller, but this is less common and often comes at an additional cost.
When choosing reseller hosting plans, providers consider aspects like SSD storage, security, availability of cPanel and WHMCS, and, of course, how they will provide support. Smart business owners are willing to pay a premium for 24/7 support for the above and other reasons detailed below, which every reseller should know.
The risk of being hacked
You need to take as much care of your website and applications as if they were physical assets. You’re asking for trouble if you stop paying attention to the site after setting it up. Hackers are always looking for website vulnerabilities they can exploit, sometimes for no reason. It’s often an automated process with bot teams being sent out to do damage.
Business websites can be used to distribute illegal content. This has happened to companies in the past. Hackers upload illegal software to the site without the company realizing it. However, Google recognizes it as copyright infringement, indexes the content, and delists the site, which stops appearing in search results. The company then has to apply for the content to be removed. Ongoing support and maintenance will avoid the headaches.
Data breach
Another relevant risk is data breach. Depending on the company’s activity, the data might include medical information, home addresses, credit card details, history of purchases, etc. It’s difficult to regain customers’ trust once a breach occurs. According to Gartner, supply chain attacks will affect almost half (45%) of all global organizations in 2025, and Skybox Security’s “Vulnerability and Threat Trends Report 2024” discloses more than 30,000 new vulnerabilities last year, up 17% from 2023.
Regular website backups protect company data. You can back up files, databases, images, and videos, and the backups replace them if something happens to the originals. Businesses need to consider how often they are performing data backups, whether they can restore data from the backup, where the data is backed up, and more. Paying for ongoing support transfers this responsibility to the hosting provider.
The bottom line
Failing to invest in ongoing support can ultimately damage your bottom line. Downtime damages SEO and reduces your staff’s productivity. You lose out on revenue and business as a result, which is why keeping your site in optimal condition with ongoing support is crucial.
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